Professor of Strategy and Political Communication at FESP (São Paulo School of Sociology and Politics Foundation), where he coordinates the project to implement the Public Opinion Laboratory. He holds a master's degree in Political Science from UCM (Complutense University of Madrid), a specialization in Political Leadership and Government from the School of Government at USP (University of São Paulo), and a degree in Administration from USP. Founder of the Instituto Democracia em Xeque, he has worked for over a decade as an expert and consultant in the area of planning and intelligence in political communication and public opinion in Brazil, Latin America, and Spain, through quantitative, qualitative, and digital research. His research interests include topics that combine studies of public opinion, political communication, democracy, disinformation, and digital culture.