Folha de S.Paulo | Armies of pro-Marçal accounts and videos remain active with millions of views

Written September 26, 2024

Survey shows that cuts and profiles created in championships maintain the circulation of propaganda on social networks

By Patricia Campos Mello | 26/09/2024

“Marçal’s cuts are a kind of precarious work lottery, in which people make videos supporting the candidate mainly in search of profit, which ends up interfering in the campaign,” says Marcelo Alves, director of methodology at the Instituto Democracia em Xeque and professor at the Department of Communication at PUC-Rio.

Marçal suspended the competitions he promoted on the Discord app. However, according to a survey by the Democracia em Xeque Institute, of the 674 TikTok accounts created or used in the championships in July, 582 were still in existence on September 23.

See the DX report “SP Elections Report – Digital Recruitment”

Of these, 282 continued to post pro-Marçal content — these are cuts in which the candidate appears campaigning, criticizing political opponents or excerpts from motivational speeches by the self-proclaimed former coach.

Read the full story.

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Survey shows that cuts and profiles created in championships maintain the circulation of propaganda on social networks

Marçal suspended the competitions he promoted on the Discord app. However, according to a survey by the Democracia em Xeque Institute, of the 674 TikTok accounts created or used in the championships in July, 582 were still in existence on September 23.

See the DX report “SP Elections Report – Digital Recruitment”

Of these, 282 continued to post pro-Marçal content — these are cuts in which the candidate appears campaigning, criticizing political opponents or excerpts from motivational speeches by the self-proclaimed former coach.

Read the full story.

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