DXNAMIDA-bulletincop30-0611
Value | On social media, Lula is having difficulty turning COP 30 into an asset.
Written November 7, 2025

By César Felício | November 7, 2025

Security crisis and opposition activism diminish the government's ability to set the agenda for debate.

Until the announcement on the 3rd that President Luiz Inácio Lula da Silva would be staying on a boat equivalent to a high-cost hotel, COP30 – the most important international meeting that Brazil has hosted under the current government – ​​had not yet become a galvanizing debate on social media, which says more about the reach of the discussion in the virtual world than about the global conference itself.

It was only after the opening that allowed national polarization to take hold that COP30 "became a topic of discussion." According to monitoring by the company Torabit, references to the summit of authorities in Belém on social media increased from 1.643 on November 2nd to 5.062 on the 3rd, 6.957 on the 4th, and 8.434 on the 5th. The survey includes X, Instagram, Facebook, Threads, and Bluesky.

Another measurement, made by Democracia em Xeque Institute (DXA study by [source name], which works with control groups comprised of 1,2 users, confirms what occurred: until the news about the boat, right-wing influencers were outside of this discussion. Within what they call the "conservative group," daily posts were equivalent to less than half the publications of the left, or "progressive group," on the All Souls' Day holiday. The following day, they surpassed it by a good margin.

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