This report aims to investigate the relationship between social media and voting for the Chamber of Deputies in 2022. The research was conducted by the Political Communication Research Group of the Pontifical Catholic University of Rio de Janeiro (COMP/PUC-Rio), in partnership with the digital campaign start-up Arena Digital, which originated at the same university.
The research was developed at the Technology Center of the Communication Department of PUC-Rio (NuTec) and is supported by the National Council for Scientific and Technological Development (CNPq), the Coordination for the Improvement of Higher Education Personnel (Capes) and the Carlos Chagas Filho Foundation for Research Support of the State of Rio de Janeiro (Faperj).
The study investigates the volume of interactions on Facebook and Instagram achieved during the campaign period by each of the 513 federal representatives elected in 2022, as well as the amount invested by each in digital advertising as a percentage of total campaign expenses. This data is correlated with the number of votes each candidate received and the total campaign expenses of the 513 elected representatives.
The main objective was to identify possible relationships between interactions on social media, investment in digital advertising, campaign expenses and the number of votes received.
THIS REPORT IS LICENSED UNDER THE CREATIVE COMMONS CC BY-SA 4.0 BR LICENSE.
This license allows others to remix, adapt and create derivative works based on the original work, including for commercial purposes, as long as they properly credit the authors and use the same license.
https://creativecommons.org/
