On January 20, 2025, Donald Trump took office as president of the United States for the second time. The inauguration ceremony, which was attended by right-wing Brazilian lawmakers, had a huge impact on social media, especially due to the measures announced at the time. More than 50 million mentions of the American president were found worldwide using a social listening tool, which totaled more than 336 million engagements. Brazilians showed great interest in the issue, and the country was the second with the highest volume of content on the subject, behind only the United States.